Is Social Media Marketing Relevant?

Social media advertising is very relevant, and increasingly, both small and large corporations or businesses are adopting this method of advertising. Here are 3 reasons why it’s so important: 1. It helps raise some awareness or visibility for your brands, products or services. 2. Targeting is more specific as social media can be used to Read more about Is Social Media Marketing Relevant?[…]

3 Things I Wish I Knew Before Starting My Own Business

Since entrepreneurship isn’t a cookie-cutter career, everything is pretty much learned along the way. However, I really wish I knew — and accepted – these three things from the very beginning: 1) I wish I would have known to really nail down a target niche from the start. When you first get into business, you think you Read more about 3 Things I Wish I Knew Before Starting My Own Business[…]

Have your customers coming back with these tips

It is important to note that an organisation cannot enjoy the loyalty of its customers if attention is not paid to the following areas: Consumer rights In an era where there seems to be increasing customer sophistication, organisations cannot afford to lose sight of the fact that our customers are so well exposed and informed. Read more about Have your customers coming back with these tips[…]

What skills do you need to succeed at selling?

Petra Asamoah, Managing Director of 3Fm has the following tips for aspiring salesmen: 1. Ability to ask great questions You can’t assume you know what a customer wants. Ask, ask and ask some more questions. 1B. Listen – don’t spend all the time with a customer talking about your product, listen. Listen to what their needs. Read more about What skills do you need to succeed at selling?[…]

Top 3 social media networks for entrepreneurs

Social media has quickly become one of the best ways to stay up to date on topics that interest and inspire you. Today many social networks provide platforms to help you learn, share ideas and advance your career and business. Here are our top 3 social media networks every entrepreneur should join: LinkedIn LinkedIn offers many resources Read more about Top 3 social media networks for entrepreneurs[…]

Do this to up your game at your next presentation

No matter what business you’re in, you will have to do some form of presentation at a point. Here are a few tips that could help when preparing for your next big presentation. The idea is to capture the audience’s attention and be as clear and concise as possible in delivering your key message. “Don’t make a speech, Read more about Do this to up your game at your next presentation[…]

What to look out for when hiring a sales team

What to look out for when hiring a sales team There are assessment tools that help when recruiting for sales roles. These are great for ensuring you get the right people with the right characteristics. Here are a few useful tips for recruiting without assessment tools. A good salesperson must be motivated by financial rewards and Read more about What to look out for when hiring a sales team[…]

Make your meetings more productive

Running meetings successfully is a crucial skill to master in getting things done efficiently and getting everyone on the same page. Here are a few reminders for having productive meetings, that don’t drag and waste everyone’s time. Have a focused agenda Always ensure you have a clear agenda and a desired outcome for every meeting you Read more about Make your meetings more productive[…]